Advice, Blog, Investments Katie Oliver Advice, Blog, Investments Katie Oliver

About Timing the Market

This blog post originally came out in March of 2020, during the early days of the coronavirus pandemic. At the time, we were all trying to make sense of dramatic market swings—and the temptation to time the market was real.

While the headlines have changed, the market’s unpredictability hasn’t. Fast forward to today, and we’ve seen plenty of fresh waves of volatility—this time fueled by things like the ongoing tariff wars, geopolitical tensions, and policy uncertainty. But here’s the thing: the core principles we shared back then still hold true.

In this updated version of the original blog, we’ll revisit the timeless question: “What should I do about the volatility in the markets?” This post focuses on a common urge—timing the market—and why it rarely works out the way we hope.

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Case Study #3: A Non-Profit Maximizes it’s 401(k)

“For All the Children” is a non-profit educational entity headquartered in the Bay Area. They provide after school tutoring services for students in 3rd – 8th grade. Lisa May, the company’s founder, was a former Teach for America teacher and founded the non-profit when she was 38 years old. Found out how she repositioned the company's 401(k) to make her employees feel valued.

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